DAFZA achieves 84% of KPI targets set for 2011-2013 Strategic Plan

18 May 2014

Dubai Airport Freezone Authority (DAFZA) has recently announced that it has successfully achieved 84% of its Key Performance Indicators (KPI) targets set as part of its Strategic Plan for the period 2011-2013, and is already underway in implementing its 2014-2016 strategy.


"Our significant achievement, against our own KPIs, stands to prove that we've been able to deliver a great deal over the past three years. With a core philosophy of understanding our client's businesses, needs, opportunities and challenges, we will continue focusing on adding further value to our tenants, streamlining processes, stimulating growth and moving towards smart government initiatives," said Engineer Adel Ghafan, Senior Executive Director of Engineering and Strategy Division at DAFZA.


The results also indicated that 98% of companies were approved within set time frames and that currently, over 61% of companies operating out of the Freezone have been tenants at DAFZA for more than five years. The Freezone's Mystery Shopper program, which is used to evaluate DAFZA's service levels to its customers hit a satisfaction rate of 84.65%, while DAFZA's leadership visited 82% of its tenant companies which is a noteworthy initiative implemented at DAFZA to enhance customer relations and loyalty.  

With continuous plans to attract direct foreign investments to the free zone, DAFZA witnessed a 42% rise in revenues generated from new sales while the number of sales leads from target markets jumped to 3,523 sales leads out of a targeted 3,024 leads from DAFZA's target markets covering the US, Europe, Asia Pacific and MENA.

"The increase in the number of business leads in our target markets emphasizes our efforts at encouraging companies from primary markets to explore and expand into new territories. Together with our strategic partners, we play a pivotal role in the growth of Dubai, both as a dynamic economy and prosperous society," stressed Eng. Ghafan.


On the human capital front, DAFZA considers its employees as vital to achieving success. To date, 30% of employees have been recognized in 2013, through awards and incentive schemes. Further DAFZA invested in an average of 30 training hours per employee, which besides many other human capital initiatives has led to 84% employee satisfaction. DAFZA also contributes greatly to society by creating job opportunities for Emiratis and this is evident in its Emiratization results which reached 71% in 2013.

According to the 2011-2013 KPI results, local community satisfaction with DAFZA stood at 79.6%. DAFZA's CSR initiatives spanned over 9 sectors covering Health, Environment, Education, Charity (Internal & External), Religious, Humanitarian (Internal & External) and Social.

DAFZA has also improved the effectiveness and efficiency of its operations, achieving 100% optimization of its processes and 77% closure of internal audit findings. There has been a 53% increase in turnkey fit-out projects for its tenants and 100 % completion of projects on time. Technology and DAFZA achieved a 100% enhancement to business applications against requests and is continuously working to ensure that its tenants are adequately supported with the latest technology and SMART services.


DAFZA also works closely with its strategic partners and suppliers, with 69 % implementation of its joint initiatives with its strategic partners and 82% supplier satisfaction.  Fire drills and evacuation procedures also reached 100 % with DAFZA holding the safety of its tenants and staff in high importance.


DAFZA's 2011-2013 results highlight the Freezone's quest towards excellence. DAFZA's commitment and determination to be the region's ultimate free zone destination, sets it apart, as it continues to raise standards and surpass the targets it sets out to achieve.